A Custom Game Plan for Your Socials

You know you need to show up online. But what should you post, when, and why? Social media is an essential part of any business strategy, but it can feel overwhelming when you're trying to figure out the best way to get started—or how to improve what you're already doing. That’s where I come in. Let’s take the guesswork out of it and create a strategy that works for your brand, your audience, and your goals.

What’s Included:

  • Discovery Session: Every great strategy begins with understanding where you’re at. We’ll start with a one-on-one session to dive into your brand’s story, your objectives, and the audience you're trying to connect with. This is where we get on the same page about what you want to achieve through social media.

  • Audit of Current Social Channels: I’ll review your current social media presence across all platforms to assess what's working well and identify areas for improvement. Whether you’ve been posting consistently or struggling to gain traction, I’ll give you an honest, detailed analysis.

  • Audience + Competitor Research: Knowing who you're talking to and what your competitors are up to is crucial. I’ll research your target audience's preferences and habits to tailor your content to resonate with them. At the same time, I'll keep an eye on your competitors to identify opportunities and gaps that you can capitalize on.

  • Platform Recommendations: Not all social platforms are created equal. Based on your goals, I’ll recommend the most effective platforms for your business. Whether it’s Instagram, Facebook, TikTok, LinkedIn, or something else, I’ll ensure you’re focusing your efforts where they’ll have the biggest impact.

  • Content Pillars + Posting Frequency: We’ll establish a set of content pillars—key themes or topics that align with your business and engage your audience. I’ll also help you find the sweet spot for posting frequency so you stay consistent without burning out.

  • Sample Weekly Content Calendar: I’ll provide a sample content calendar for the next week so you can see exactly how to structure your posts, from visuals to captions. This helps you plan ahead and make the most of every post.

  • 30-Day Implementation Plan: The final step is a clear, actionable 30-day plan. I’ll lay out a simple roadmap for you to follow, so you can confidently implement your social media strategy right away.

Perfect For: This game plan is ideal for DIY marketers or in-house teams who want a structured, clear approach to social media. If you’re feeling stuck or just need a fresh perspective, this will give you the confidence and direction to take action.

Outcome:
By the end of this process, you’ll have a solid, personalized social media strategy. You’ll know exactly what to post, when to post it, and how to measure your success. With this plan, you’ll either be able to run your social media strategy yourself or hand it off to a team member for smooth execution.

Ready to ditch the guesswork and confidently grow your online presence? Let’s build your custom game plan for socials today!