The Foundation of Everything: Your Branding
Your brand is how people feel when they experience your business.
It’s the emotional connection, the trust, and the sense of belonging that your customers form with you. Whether you’re starting from scratch or looking to refine what you already have, your brand foundation is the key to ensuring your business is aligned and making the right impression. Together, we’ll build a brand identity that’s crystal clear, authentic, and unmistakably you.
What’s Included:
Brand Discovery Call: We’ll start by getting to know your business on a deeper level. In this call, I’ll ask you questions about your vision, your values, and your goals. This is where we set the stage for your brand’s evolution.
Brand Story, Mission, Vision + Values: A strong brand starts with a compelling story. We’ll craft a narrative that connects emotionally with your audience, defining your mission, vision, and core values so everything you do feels purposeful and consistent.
Tone of Voice + Messaging Guide: Your tone of voice is how you speak to your audience—whether it's professional, friendly, fun, or authoritative. I’ll help you define the voice that best represents your business and ensure your messaging hits the right note across every communication channel.
Moodboard & Visual Direction: Visuals play a huge role in how your brand is perceived. I’ll create a moodboard that captures the vibe and personality of your brand, from colors to fonts, to give you a clear visual direction that aligns with your identity.
Optional Logo & Submarks (or Coordination with Your Designer): If you need a new logo or submarks, I can create them for you. Or, if you already have a designer, I’ll work with them to make sure your brand identity stays consistent.
Branded Templates for Social or Email: I’ll provide templates that you can easily use for your social media posts or email marketing. These will ensure that your visuals are consistent and on-brand every time you post.
Brand Guidelines Document: All of the above will be compiled into a comprehensive brand guidelines document. This will serve as your go-to reference, making it easy to stay on track and maintain consistency, whether you're creating content yourself or handing it off to someone else.
Perfect For: This service is perfect for startups, new businesses, or founders looking to develop a cohesive brand from the ground up. It’s also a great option if you’re in need of a brand refresh that ensures everything aligns with your vision and goals.
Outcome:
By the end of this process, you’ll have a solid, well-defined brand foundation. This will empower you to show up consistently and confidently across every platform—whether that’s your website, social media, marketing materials, or customer touchpoints. You'll have clarity in how to communicate your message and a visual identity that resonates with your audience.
Ready to create a brand that truly reflects who you are and stands out from the crowd? Let’s get started today.